The Little Words Mean the Most

What's the true, deep, secret purpose of donor comms?

 

Are we trying to get people to READ? Or are we trying to get people to ACT?

You guessed right: ACTION is our real goal.

It doesn't have to be immediate action, by the way.

Great thanks and good newsletters foster warmth and can instill amongst your supporters a sense of accomplishment. Great thanks and good newsletters mostly do NOT ask for any immediate action (although offers and "soft asks" in newsletters are fine).

What are your thanks and newsletters supposed to be doing?

They're fostering retention (also known as "donor lifetime value"). And better retention simply means that your readers will ACT again.

 

Mission Possible:

 

Your DM or EM appeal's goal ... IF you choose to accept it...

... to be the most interesting arrival

in my mail box / in-box

that particular day...

 

[secondary goal? to make me happy to help]

 

Storm Henri, you bastard child of our suffering planet, look at the outages you've caused

Connecticut Rhode Island

 

I buy their wine from time to time > the crazy, wonderful things they just said >

 

Napa Valley Sauvignon Blanc
A pale straw with a neon chartreuse rim, the wine opens with leaner aromatics than previous years: white nectarine, bosc pear, flint, wet stone and hints of pineapple and lemon custard. A coating entry with plump grapefruit, honeydew, a touch of lemon, pith and extra cream excite. Bright acid on the finish quenches and ends with a note of granny smith apple.

Cause
Everyday a largely mostly anonymous workforce of men and women labor hard in the vineyards and wineries of Napa Valley. Most of them have left behind not only their country of origin but also their husbands, wives, and children in order to make a better life and find a small piece of the American Dream. To help them realize this dream, we at Orin Swift Cellars are happy to continue our tradition of supporting Puertas Abiertas (Open Doors), by donating $65,000 to their worthy causes each year.

 

The Rebirth of Putnam (CT) ~ A strong case for support found on a trailside sign

 

 

1880: when Rhode Island lost remnants of its soul

 

DISLIKE this 1880 ACT to ABOLISH the Narragansett tribe

Narragansett clans and their Algonquian cousins made it possible for English invaders to survive those first threadbare, near-starving years. The indigenous Algonquian knew the land. They'd prospered here for well over 10,000 years. What became known as New England grew in decadent abundance. Except rocks.

 

 

thank U

 

AUGUST 16, Windsor, CANADA AFP: 4 shows

 

 

 

 

Researchers Dr.s Jen Shang and Adrian Sargeant might not look exactly the way you've imagined

 

 

 

 

it takes a village to visit Newfields, aka the Indianapolis Museum of Art

 

    best group photo evah? eyes closed, people looking away

    hosted by the LOVE family

 

Christie & plastic mold-produced penguin

Hair-dye experiment goes sideways