To Andrew ... who now knows more than I do about donor newsletters ... oh, about that approval committee you're saddled with

 

dear Andrew...

I knew none of this ... not at this level ... not this well quantified [he'd listed 5 criteria for success]. THANK YOU! ¶ We try stuff. Then we get one thing figured out maybe. Then we try something else. As I've said, it takes about 4 quarterly issues to get the mood right. ¶ The first thing we try to kill is internal committee review; but that's before we even sign a contract. A busted, dumb, lazy, "collegial" [universities], top-down ["This doesn't sound like me!"] approval process is the enemy of high-yield donor comms.