Your ED might not accept this.
Your board chair might blow spit in your face ... and doubt you back to the 3rd grade.
But fundraising is hard. It works best when there's a plan. With successful models/templates to follow. And WAY less guesswork and untutored opinions.
I have a client that makes a half-million U$ in extra donations every time they mail a print newsletter to their donors ... in 2022. That is not an accident. It was a planned response, built on a proven model.
What made that kind of result possible? 3 decades of experience, among other things. A grasp of marketing fundamentals, for another. A willingness by bosses to say, "I'm clueless." And a firm belief that "Fundraising has NO magic wands."
You hope to make real money from "shiny NEW things"? That will take work.
You want to make real money from "shiny OLD things"? That will take work.
FUNDRAISING takes work. Success in this vital trade has no "just add water" shortcuts.