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A brief excerpt from this highly useful article. For the FULL article, CLICK HERE!
Here are 3 story attributes that matter to story success.
Speed: How quickly does your story go from one emotion to another – e.g. sad to happy? Is your sad part in the first paragraph and your happy part in the last of a long letter? That’s slow speed.
Volume: Does your story go from sad to happy but stop along the way at angry? More semantic stops from start to end is the volume of your story.
Circuitousness: Two stories can have the same semantic and emotional starting and end point, sad to happy, while one goes through a myriad of psychological and less inter-related states to get there and the other takes a psychologically easy glide path. The latter has traveled less mental distance and is less circuitous.