Here's your good news: as yet, few fundraisers practice anything close to Donor-Centricity 3.0. You have no real competition.
Honestly?
Most fundraisers don't even practice Donor-Centricity 1.0, which arrived via Penelope Burk's book in 2003. There's an entire sub-category of fundraising specialists now tasked with "donor stewardship." I've spoken at their national conference. Most of their bosses, I suspect, have never heard of Ken Burnett's seminal 1990's book, Relationship Fundraising.
What are the facts on the ground?
As a for-hire auditor and author of 7 how-to (and decently researched) books on donor communications, I've looked at countless examples produced by fundraisers and their "approval overlords." Most are built to fail, not succeed. (That's good news as well: the opportunity to raise more in donations looms large for pretty much every charity.)
Each year, in a consulting practice spanning decades, I'm asked to frankly (and without political constraints) evaluate charity efforts to persuade current donors and prospects.
And as a backstop (because I hold a dismal opinion of opinion and conventional wisdom, including my own), I stay in touch (pretty much daily) with a network of expert, far-more-experienced colleagues around the English-speaking world.
"We" evaluate everything: from brand-name international causes to large nonprofit hospital systems and universities to tiny (but delectable) local causes.
Here's what I've learned in that time: charities that practice donor-centricity effectively are rare at any level ~ big, medium, small.
YET charities that DO practice donor-centricity effectively can almost instantly raise twice as much in donations.
Which offers your charity (of any size) a huge opportunity, if you're capable of executing Donor-Centricity 3.0 adequately. (Not brilliantly, you should know. This is NOT a high bar: adequate execution works just fine.)
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