intro in progress
Welcome to the Institute's
"Certificate in Fundraising Copywriting"
online web course
We hope you will enjoy the coming four weeks and learn a lot.
Especially, we hope you'll apply what you learn here ruthlessly and religiously and LUCRATIVELY to your charity's fundraising.
Your second-guessing, opinion-heavy bosses and overlords are clueless.
But you knew that ... all too well!
This course breaks (shames anyway) that ignorance.
And superstar fundraisers? Learn and move on.
Tomorrow's fundraising (at least for the thriving) will be SO different.
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The REAL goal of this course from the Institute for Sustainable Philanthropy?
Ahern Tweet May 21, 2020:
Charities pay exorbitant attention to "major" donors.
Yet most charities totally suck mud when they wander into broad-base donor comms.
Course goal?
To move the lovely, ego-enhancing, emotionally-rewarding "major"-donor experience downstream to "the rest of us."