A notably successful United Way ED wrote in despair, after she'd sent an emergency email appeal that did fine:
A donor just cussed me out.
My response to her:
I learned this from another fine fundraiser, Steve H. He just did the same kind of appeal. And he got cussed out by one recipient. As I say, complaints are normal. The good stuff ALWAYS get at least one complaint.
Her to me:
That's good to know. It hurt my feelings. He's wealthy!
Me to her:
Yeah, humans. Pleasin' all of them all the time? Good luck! Look: unless you live on Gilligan’s Island, there are always OTHER wealthy people. Relax.