Section Three
Polishing your case:
The art and science of persuasion
- Experts talk cases [various useful points of view]
- Goldfish pay more attention (but they can't make gifts) [be faster]
- Obeying Dan Hill: The first few seconds matter most [even faster]
- Did you hear the news about emotions? (Your boss didn't, I'm guessing.) [get in the game]
- For example: "Rage philanthropy" [see?]
- Identity-based fundraising: the "Is this me?" test [latest science]
- Raising hope: Features vs. benefits [back to some crucial basics you might not yet know]
- Images: How to pick a cover photo for your case brochure [self-auditing]
- Bigger [why it's not about your org.'s wonderfulness]
- Offer your donors an enemy to defeat [MORE: why it's not about your org.]