Here are some recent reports from the fundraising frontlines:
- "...as you know we are disciples ... our fundraising has increased 40% over the past five years." (2020; $20 million-annually metro animal-rescue operation)
- "WOW THANK YOU! Christmas appeal results: $81K to date; best year previously was $63K; avg. gift $83; best year previously was $65" (2020; Australian hospital)
- "...been putting your training into practice. Last year we made more than $200,000 additional revenue ... our Gift Catalog yielded over a million dollars." (2020; international faith-based aid charity)
- "...since January 2018 our regular [monthly] donors have nearly doubled (from 620 to 1066) and cash giving more than tripled." (2020; UK political advocacy group)
- "...our online donations doubled this year!"
- "...366% uptick in giving."
- "Donations linked to the newsletter increased 50%...."
- "Donations linked to the newsletter increased 150%...."
- "In just four years, our legacy society doubled in size."
- "Our best year ever."
What do all these enviable leaps in income have in common?
Just one thing: "donor centricity." The "approach"? Donor centricity. All these fundraisers took the "risk" of adopting, as the central preoccupation of their communications, donor-centricity (vs. organizational-centricity).