You're not a fundraiser. You're a "hope-raiser."
You, my dear fundraiser, are a trustworthy merchant of hope.
Feel prouder yet? You really should! Because your target audience is skeptical; by nature. You "sell" to might-be, wanna-be, possibly, not-sure people ... i.e., human hearts who are (sometimes, at intervals) kind, caring, compassionate, concerned, understanding, loving, courageous, trusting, dedicated, justice-minded, visionary, and steadfast corruption-haters (to kind-of quote Lisa Sargent).
It's not easy. Let's make that abundantly clear.
There is no easy fundraising ... despite a yearly parade of shiny new technological helpmates.
Feeling prouder yet? You should! This is hard. You're a warrior.
You "sell" to donors the credible expectation that they can change the world for the better (a bit at a time, maybe; through that monthly $10 gift) ... if they will only trust you enough to join your merry band of troublemakers for a spell.