Table of contents
An adoring tribute to Jerry Panas (1928-2018)
Section One
Preparing for your case: Getting your people on the same page
- Mission, vision, case statements: How they differ
- Do you really need a case for support ... if you're not in a capital campaign?
- You are not your target market
- When it all goes wrong (as it will from time to time)
- Brainstorming a "pre-approved" case
- A handful of fundraising realities to keep in mind
- The typical donor
Section Two
Building your case: Avoiding the "Curse of Knowledge"
- Embracing "Designated Ignoramus" status
- Ron Arena simplifies cases for me (and now you): Answering his "3 Big Questions"
- Answering harder-nosed questions
- Going from Point A to Point B: A basic case
- There are several kinds of cases. Each is a different tool, doing a different job.