latest TOC + we are NOT alone; this planet's been hard inhabited 4finEVAH

 

Table of contents

 

 

An adoring tribute to Jerry Panas (1928-2018)

 

 

Section One

Preparing for your case: Getting your people on the same page

 

1. Mission, vision, case statements: How they differ
2. Do you really need a case for support ... if you're not in a capital campaign?
3. You are not your target market
4. When it all goes wrong (as it will from time to time)
5. Brainstorming a "pre-approved" case
6. A handful of fundraising realities to keep in mind
7. The typical donor

 

Section Two

Building your case: Avoiding the "Curse of Knowledge"

 

8. Embracing "Designated Ignoramus" status
9. Ron Arena simplifies cases for me (and now you): Answering his "3 Big Questions"
10. Answering harder-nosed questions
11. Going from Point A to Point B: A basic case
12. There are several kinds of cases. Each is a different tool, doing a different job.