on the topic of pronouns
the word "you" is glue
seeing "you" on the page makes it personal right away
seeing "you" creates instant interest ("Are you really talking to me?")
there are more than 1 million words used today in the English language [Oxford]. "you" is the 14th most commonly used word in English; #1 is "the"; then be, and, of, a in, to, have, to, it, I, that, for [https://www.wordfrequency.info/free.asp?s=y]
"we" is a stun grenade
"we" snaps the connection, destroys the delicate illusion
"we" is other than me
"we" is more important than me
unless it's "We, the people" and I identify with that