Rule #1:
There are no rules, only guidelines
Rule #2:
Lifetime Value is your prime metric
Rule #3:
You have to invest to make more
Rule #4:
It’s about them, not you
Rule #5:
Comms are a pleasure-delivery system
Rule #6:
Untrained opinions are dangerous
Rule #7:
Jargon is not your outdoor voice
Rule #8:
You don’t know (yet) why they gave
Rule #9:
The more mental nods, the more $$$
Rule #10:
Get your mission down to 2 words
Rule #11:
Voice balloons on animals are good
Rule #12:
Kommittee review kills revenue
Rule #13:
Faster
Rule #14:
Offers