The secret meeting to increase charitable giving in the US from 2% of GDP to 3% of GDP, applying new psychological discoveries

 

 

Kansas City, MO. April 2018 below  What the science looks like in raw form; down-to-earth translation: a 50% increase in giving sits at any mid- to bigger charity's fingertips, waiting to be harvested; the scientists who made the breakthrough, psychologist Jen Shang & marketing prof. Adrian Sargeant, explaining the breakthrough