Treating customers as fools is not profitable. They know quite well what you're doing. They're experienced. They've seen normal fundraising direct mail a dozen (make that a million) times. There is one way where everyone with a mailbox has become a Zen Master: recognizing commercial-grade direct mail fundraising packs. And these battered recipients (me among them) think: "Sure, you all SAY I'm a VALUED SUPPORTER. But am I really, logo-breath?"