The Little Words Mean the Most

MODULE #3: It's not 1945: Make everything faster

 

 

 

Delivering the "gift of joy" as fast as possible. In less than a second, if you can.

The human attention span is shot.

 

 

In the year 2000, adult US citizens were more patient than the average gold fish. (Real science, all of it.)

Social media comes along.

The iPhone (2007) comes along.

By 2013, the average US adult human brain even equipped with empathy will give you less than 10 seconds.

 

Make that five seconds.

 

Make that two seconds.

 

Make that now.

 

 

 

matters? listened 559 times

 

 

slippery people

 

talking heads

 

 

so far

what Sim One's garden looks like right now

 

 

 

 

 

 

technically speaking

Crowding out the coyotes' call

 

My scream, "Ouch, U f-er"

 

as I cross my unguarded legs too fast

DROVE that sack into

a small pond with many turtles

 

 

 

Dearly beloved: If you're in the neighborhood, PLEASE drop in

re: AI: You know whY every employer will shout ALLELUJ(i?)AH, the BIG advantage of AI

 

 

no Hangover Mondays

 

Artifissile Intelligence Artifutile Intell Artifishy IQ

AI

nO mIND dRINKSor R drinksdrugsneededforspeciesadvancementsurvival

Is AI ENUF my chickens same exactly that

U? the march of chicken advancE!

 

 

 

 

But am I really, logo-breath?

 

 

Treating customers as fools is not profitable. They know quite well what you're doing. They're experienced. They've seen normal fundraising direct mail a dozen (make that a million) times. There is one way where everyone with a mailbox has become a Zen Master: recognizing commercial-grade direct mail fundraising packs. And these battered recipients (me among them) think: "Sure, you all SAY I'm a VALUED SUPPORTER. But am I really, logo-breath?"

 

 

Dear client, maker of "Your 2016 supporter card inside"

 

Abt putting your logo twice, BIG, on the env? The donor IS the hero. Not the charity. The hero stands in front. The charity is the backdrop.

 

The hero stands in front, taking (absorbing, thriving on) the applause. The charity is the curtain. Donor = actor. Way it SHOULD be, @ least in the donor's mind.

 

Are donors' minds as delicious as Girl Scout cookies?

 

Think of donor communications for their acoustics and body language as much as anything.

 

 

 

 

 

I am like my old friend POTUS

 

I USE

as does my peepeepal and yours DONALD

(Ignorant is the New Black; Rich Has ALWAYS Been Enough)

TRUMP rhymes with DUMP

as in a misled electoral college took a

as is UK slang for FART

 

he he he uses the very same Cross pen

I have have have right now in my hands

his to sign decrees and orders

and (shall we?) guillotin-ings

 

it feels

heavy

right

dignified

solid

responsible

balanced

 

that may be this pen's fatal flaw, history (we used to teach that, for a reason)

will decide