To every new fundraiser...
...welcome to a profession that makes it possible to change the world. Without fundraisers, the work of most charities would end. Fundraising fuels the mission. Better fundraising grows the mission.
Good luck.
You're already a hero. You know that knowledge is your friend. You know that ignorance is your enemy. And you have a book in your hand. Bravo!
I confess: I have always been afraid of making costly mistakes. Fear has steered my career journey. I didn't want to guess. I didn't like opinions. I wanted to know, if possible. Which means I ask a lot of questions of experts all the time. Their answers are here, in this book. And I thank them by name at the end.
P.S.
Finally and forever: to Simone Joyaux, my personal muse, life preserver, guide, exemplar, unicorn, advocacy loudmouth rabble rouser, companion, wife, love, mentor, porcelain fragile — I have, since our happy intersection and marriage, dedicated every book to you really, in a hopeless attempt to repay the treasures you've brought me.