The Major Gifts Report published an interview piece written by Megan Venzin, titled "Keys to Writing a Compelling Case for Support." She interviewed me.
Because of that piece I today got a letter from Jerry Panas, one of several case godfathers I've studied under.
"This was really a great piece," he wrote. "In fairly few words, you said everything there is to say about a Case Statement. I took a whole book and didn't do as well."
NOT TRUE. I have all of Jerry's books. He's fabulous; the most experienced "case person" on the planet; and a raconteur. He continued: "Tom, you are the best. You have no parallel. A hundred thousand good wishes." The neuroscience here? The human brain cannot distinguish false flattery from true flattery; all flattery feels so good. [You have to wonder, though: why is this an evolutionary advantage?]