- For a major gifts officer, first year on the job: “the organization [should] receive $3 or $4 for every dollar the organization spends on you and your work.” Richard Perry and Jeff Schreifels, Veritus Group. “For programs in their second and third year,” the ROI should be four or five to one, “and up to six and higher for older major gift programs.... We have clients with returns of from 1:6 to as high as 1:20.”
- So ... what’s the ROI for a social media specialist? Realize it's an investment in making money ... ultimately. Or much sooner, if the person is capably trained in direct response advertising techniques. Until you know how to write a basic offer, you're not making any money through Facebook. Good ad copy is a prerequisite of success.