The Little Words Mean the Most

CROWDSOURCE: Stepworld ~ How can you...

...make every tread of the stairs a full CORE experience? The "Step Anywhere" movement

ROI

• For a major gifts officer, first year on the job: “the organization [should] receive $3 or $4 for every dollar the organization spends on you and your work.” Richard Perry and Jeff Schreifels, Veritus Group. “For programs in their second and third year,” the ROI should be four or five to one, “and up to six and higher for older major gift pro­grams.... We have clients with returns of from 1:6 to as high as 1:20.”

• So ... what’s the ROI for a social media specialist? Realize it's an investment in making money ... ultimately. Or much sooner, if the person is capably trained in direct response advertising techniques. Until you know how to write a basic offer, you're not making any money through Facebook. Good ad copy is a prerequisite of success.
  

The few differences between print and digital

 

PRINT/DIGITAL

Words/Words

Pictures/Pictures

Asks, other offers/Asks, other offers

Headlines rule/Headlines & subject lines rule

Easy to fail/Easy to fail

Frequency is expensive/Frequency is less expensive

Targeting varies/Targeting can be ultra-precise

ROI will vary/ROI will vary

 

ROI will vary depending on competence, in either case. Headlines rule:

 

Can you spell happy with four letters?

Donald Trump™'s Morning Gratitude Exercise

 

 

Thank you, Lord, for inventing ego

 

for piling it so luxuriously up my neck

I cannot tell you what that means coming from you

You are a special person This is Donald Trump talking, Dear Lord Above:

some people don't capitalize Above, I do

to show You How Serious I Am Lord Bob

 

Marco and Jeb and Ted don't know that's fuck you, fellas

 

your Secret Name. I am Donald. You are Robert.

And to me you, LORD, are Bob.

 

I know there are others they have their share

of your time but really

we should talk alone when you're ready

 

I have staff to collect my farts

they smell of frankincense and my enemies

 

ThANK you, Lord, for making me so super superior

for whatever makes you super superior makes you stronger

 

 

 

 

Got a "reassurance" note from my dermatologist

That baby arm -- aka, skin tag -- she cut off my left buttock was BENIGN. May it ever be so for all of us.

It won't. Cancer is the world's enemy now; in wealthier countries, the ones that can afford the research, it affects far more people than war. A terrorist claims dozens of lives. Billions flow to security. Cancer claims millions of lives. And research is starved of investment. It is a barrel of sorrow we drink deeper from every day.

Tell your Congressperson, Parliamentarian, you know ... THOSE people:

POUND ON THEIR DOORS with one message: Spend more on cancer research and less on fighter jets, until the REAL most challenging, most terrifying problem before human society and continuity is solved.

See: this is not true

 

There are exceptions to every rule.

— Aristotle

 

 

I said that, not him

I propose a documentary about

I can honestly say

 

conversation conservation conversation conservation conversation conservation

conversation conservation conversation conservation conversation conservation

conversation conservation conversation conservation conversation conservation

conversation conservation conversation conservation conversation conservation

conversation conservation conversation conservation conversation conservation

conversation conservation conversation conservation conversation conservation

 

Now incorporating: "I only have to be 51% right Press"