Each target audience wants and expects something different; so be prepared, scouts.

            Government agencies funding you want numbers. Numbers are all they can process. They are systems.

            Foundations funding you want numbers, too. But there are humans, not systems, involved. A great story could lift you above the mob.

            Individuals want one thing from you: a story where the donor is the hero. An authentic story. "You wouldn't think a $10 mosquito net would be enough to save a life. Meet Enrico. Happily studying away to become an engineer by 2020 because he avoided the most common cause of early death in his village: mosquito-borne malaria. Thanks to somebody's $10 net. These nets don't grow on trees. They don't get delivered by tooth fairies. Your net will cost you $10. Please, will you do that ... for some Enrico you don't even know?"