At the top of your landing page, there's a click-thru option right away.
"Dear Potential Do-Gooder: Not sure your gift really matters, start the game." Visitor clicks thru and encounters a pinball machine: lots of lights, things moving and making noise. The big, shiny ball represents the donor. It's labeled YOU.
The visitor launches the ball with a click ... and YOU-ball goes on a wild journey that shows all the ways compassion has made things better, lighting up all sorts of cool messages that will make donors feel good. You're needed! You're wanted! "You know, you're beautiful when you're generous."
"By the way, between us, dear donor? It's not about the money. It's about you. I'm not staring at your wallet."
"Yes, you are."
"Well, it was a mistake. This is about you."
Lesson ends: and the lights go off in Donor-Centricity Theatre.