The Little Words Mean the Most

John told me about this fish-eye camera

Deer Vs. Weed

Deer lost.

We are at the beginning of the "Latino Century" in America

That's the opening statement of the best case I ever wrote. Just now.

Who knew that a synonym for "lame"...

... would take 265 words of explaining?

"Dead Aunt Betty's Charity Checks"

Did you know ... that there are only THREE things you have to do, to have a SERIOUSLY successful "donor communications" program??? ¶ Did you know ... why so many communications programs FAIL to inspire ... and in fact DRIVE DONORS AWAY??? ¶ "Realityville" shows you the science behind effective "charity selling." ¶ "Realityville," my new 3-hour workshop, focuses on HOW TO RAISE MORE MONEY: by lowering the cost of acquisition, by raising average gift amounts, by breaking the dismal, expensive curse of low retention, by improving the LTV (life-time value) of existing donors, by stimulating increased flow down your bequest pipeline ... and more. ¶ "Realityville" is great when you want to train everyone from the ED on down and get them on the same wavelength. It's filled with tricks, tips and methods. And it's interactive, so you'll have FUN ... while you discover. ¶ Right for you? Call me. 401-397-8104

I just discovered the difference...

...between "training" and "teaching." "Training" is saying the facts. "Teaching" is when people reasonably understand the principles and start to practice them with confidence and desire. I "taught" for the first time this past Friday, in a windowless room located five floors above downtown Worcester, MA, thanks to an NPR report. It demonstrated - a Harvard physics professor with a lovely accent talked - that my 'til-then "training" method was likely to be the least successful ... rather than the most successful. So: "VIVA! the donor-communications revolution!!! ... but it's going to take longer than predicted." Not a great banner. I'm changing my style.

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Help Me See

The "Two Words" exercise

A.k.a., finding your message bull's-eye.

 

Two words, as in:

“better future”

Which become 6 words:

“better future for women and girls”

Which become 10 words:

“better future for women and girls in Greater New Haven”

Write your two words.

And maybe they’re not “social justice.”

Goal for today & forever

I don't want more email volume. I want less. I will devote my life to less. Coming soon: less. Less IS more. I am on the Planet Lessismore.