The Little Words Mean the Most

The thing about the "write drunk, edit sober" dictum

Somebody has to pay for all this premium tequila. I charge it to the client.

What is that

... in poet years? Click it bigger

My favorite (not kidding) restaurant's menu

Click to enlarge and deeply appreciate.

My favorite restaurant in America (not kidding)

Click to enlarge.

I am Tom Ahern

And I approve this message.

A good day on the Flesch-Kincaid scales

Click to enlarge and admire the scores for this multi-million-dollar capital campaign case.

When everyone's the smartest person in the room

you forget you don't know shit.

"Masterfully overthought!"

A client writes (admittedly, she's on vacation so there could be mai-tai poisoning) that the word "change" in a proposed campaign theme for their who-knows-how-many-million$ capital campaign is probably verboten ... why? ... because "change" was Obama's theme (remember him?). And the election looks iffy. Ah, DC thinking; it's like nowhere else. The "thinking" goes: Maybe we don't want our capital campaign associated with that potential loser's theme, you know? Could be a jinx? If she persists in this vein, I will have to award her one of my merit badges of distinction, "Masterfully overthought!"

In exchange for a little pro bono help with a case

...I got this amazing T-shirt! Click to enlarge and smell the fried clams. From The Nature Conservancy and Pam Pomfret.

 

2012 client

Click to reveal the brand name