Fundraisers attend my workshops. Hordes of fundraisers: I made 35 presentations last year alone, from Amsterdam to New Zealand to Toronto to Baltimore to Tucson to Australia. And I'm trying to teach everybody the same one thing: You cannot guess at this! Education matters! Before you send out your donor communications, you must....
But, in the garden, I do NOT take my own medicine.
Maybe 1 out of my 20 gardening ideas succeeds (i.e., I accept an 95% failure rate). BECAUSE??? Because I do not read any books. I am an amateur. And I am happy in amateur land. It doesn't matter if I succeed or fail. This is no more than a hobby for me. I have ADHD. I'm old. Have pity.
Lesson learned? Does your organization want fast progress? Don't follow my VERY BAD gardening practices. Hire young. Train the young. Fire the old who don't agree.
Message cryptic? On purpose. Somebody in your organization has got to LOVE marketing before you can SUCCESSFULLY market.