My all time favorite client not my wife invented a word: "de-cheekified." It refers to the removal from my writing of phrases that will predictably set the pinstripes of trustees on fire. This college [confidentiality prohibits me etc.] will celebrate its 100th anniversary soon. It's launching a $150 million capital campaign; I'm writing the case. Decheekified? That would be questionable phrases like, "We're into three digits, baby!" (I.e., their centennial.)
Otherwise, though (I post these comments in my office for solace on the days of doubt), she wrote: "You nailed it baby. WOW. Can't thank you enough. Wow, indeed." Got the whole vast scheme inside 2,000 pretty quick words. I'm happy.
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