There is one sure criterion for a good ad, case for support, direct mail letter: It made my hair rise! Doesn't happen much. I try to improve my hair-rising quotient (HRQ? better than IQ) by listening to gorgeous, emotionally interesting music as I write.
The blues? Or as we call it in Ireland: Sad ... yet full of vinegar? Try San Catri from Popa Chubby. Try Jimmy's Detroit Boogie; Jimmy Thackery. Try Aynsley Lister, Need Her So Bad. Try Amos Lee playing Last Days at the Lodge. Just for the umbrella-drink-fun of it, try Chubby's Theme from the Godfather. Leave the pool hall: seek out Jeff Buckley's version of Hallelujah. It starts with a sigh. It's a good outro to the more serious stuff.
The bagpipe rendition of Amazing Grace from the David Arnold soundtrack. When you need the weight of an empire. Remembering Munich by John Williams; prepare to cry. And then: Danny Elfman (S.O.P.), James Newton (Charlie's War), Kerry Muzzey (Palladio), James Horner (All the King's Men). Dozens to choose from.
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