In this course, you'll learn how to DOUBLE giving to your charity.
And, of course: When your charity attracts MORE money, you'll be able (at last) to do MORE mission.
Twice as much donated income = twice as many served, right?
This is not for everyone.
This is a MASTER-class.
We call it a MASTER-class because there is nothing else like it on the face of the globe.
We call it a MASTER-class because the world's top fundraising researcher, Dr. Adrian Sargeant, is your leader ... sharing what he's learned recently, from competent studies.
We call it a MASTER-class because one of the nonprofit world's more celebrated fundraising copywriters, Tom Ahern (a Yank; he'll explain why that's forgivable), will share with you every secret he's discovered for raising (FAR) more money.
In this course, you'll learn EXACTLY (science, not opinion) how to get TWICE your current fundraising results, thanks to improved communications.
We're not talking about BEST practices (too often those turn out to be just "Conventional Wisdom").
We're talking about BETTER practices: research-based changes in your basic communications, digital, print, face-to-face, changes that REALLY work ... to produce FAR more charitable income.
Bottom-line, take this course at The Inch: you'll become TWICE the fundraiser you are now.
Why the pampered surroundings on Loch Ness?
Because, frankly, you deserve that level of care!
Yes, Dr. Adrian Sargeant and copywriter Tom Ahern will show you in two days (three nights) how to boost your donated income substantially ... but, let's face facts, fundraising is ALWAYS hard work.
No magic, either.
You're not attending Hogwarts. It's all science, tested in the field.
Still: it's no more work for you, either. (Really!)
You're going to be talking to the same supporters, using the same communications you already have in hand.
True, you'll learn to think differently about donors. True, you'll learn to speak differently to your donors. True, you'll have a front seat on the cutting edge (ouch!) of improved donor retention and increased Lifetime Value.
But this is not "the shiny new thing." Everything you'll learn to do is deeply grounded in human psychology and behavior and persuasion and is readily adaptable to all channels of communications, print and digital.