Delivering the "gift of joy" as fast as possible. In less than a second, if you can.
The human attention span is shot.
In the year 2000, adult US citizens were more patient than the average gold fish. (Real science, all of it.)
Social media comes along.
The iPhone (2007) comes along.
By 2013, the average US adult human brain even equipped with empathy will give you less than 10 seconds.
Make that five seconds.
Make that two seconds.
Make that now.