I'm beginning to wonder if the world cookie doesn't basically break in half. There's the half that says, "You're on your own. Don't bother me. We'd be better off without you." And the half that says, "I'll help." The Psychopaths vs. the Sympaths.
4-page bequest appeal letter, hoping to be a national model. Every few minutes, I SELECT ALL, then FIND AND REPLACE
black 'you's' with red 'you's.' THEN look at the letter in PREVIEW mode, so I can get some distance and see it more as others will. Red "you's" POP. Rewrite any passage with too few 'you's.' Sprinkle more donor love on it. And repeat. A new iteration every 3-5 minutes. For hours.