The most persuasive thing you could possibly say on your giving page would read something like the following ... if not verbatim, at least as it plays out in the subconscious mind of the donor. In whatever words you choose, that ideal website visitor would hear something like this loud and clear:
You make it possible.
Thank you ... SO, SO MUCH.
This mission depends on you UTTERLY.
And you know, here's a little secret I shouldn't reveal: at board and staff retreats, we always end up talking about YOU, the donor, the true believer, the supporter, the family member.
We talk about how important you are.
We talk about how these special, compassionate, selfless, kind people LIKE YOU make so much possible.
Frankly, we gush. I hope you don't mind.
We gush shamelessly.
Because you joined the fight. You consulted your heart. You felt those crazy "caring" enzymes rise inside you.
You glowed like an incandescent bulb of doing good.
You flared into a star of doing good.
You screamed with righteous purpose at the very moment you made your gift.
So we hope.
Because of people like you, we continue to hope.