Brain science helps you raise more money
Brains are organs. Those particular organs run our world and of course make all the gifts.
Since the human brain is so important to the survival of the planet and our species, countless scientists study our mental, management organs in ever-more-sophisticated ways.
And while there are so many mysteries of the brain yet to be delved, some things we do now know to be true.
For instance: there is a biological reason why unhappy images almost always raise more money.
It is "merely" a matter of stimulus/response. Autonomic behavior. An unhappy image snags the mind's attention automatically, without your conscious thought or participation. Why? Because we are prey animals as well as hunters and alphas.